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Pilot project
C.A.B. (Container Advertising Board): the new industry of "container-dress" by Angelo Martinengo
C.A.B.: "new medium comunication” to carry messages through the world using containers. Genoa is to the container as parmesan is to Parma and Venice is to gondolas.
The container of Genoa: "new media"
The world of container in 2010 is outdated and gray should be updated and transformed using containers as new media. In the world are around 20 million containers that “transport” the logo of the owner outside and it's already happened 40 years ago, but the external walls “transported “nothing.
  
A study done on the "times and places of movement of the containers” revealed that 71% of their trips will be grounded in a very visible and popular areas such as highways, railways, ports, terminals, facilities for loading / unloading goods. The time spent at sea is only 29% of the total time of journey.
Highway rest area closures will see dozens of parked with their trailers iron anonymous, sad, ugly, rusty, or speeding on motorways containers completely indistinguishable from each other except for color and a series of small stickers showing various codes consist of numbers and letters that to the “man of the street" are meaningless.
Imagine for a moment that you go to the station freight train carrying dozens of containers, but instead of being dark, dirty and old, they are colored with images and logos in giant companies and four more or less known, with pictures and text immediately recognizable.
The identification of ownership on the external walls of the containers could be restricted only to strip the BIC code by the number and digit-code unit, leaving all other wall space for smarter messages, available to graphics, experts in marketing, advertising and experts in container handling, industrial and socio-humanitarian initiatives. How many new jobs we're talking really? We must be more open to creativity and wipe out the pessimists with "locks on the brain".
The community of containers in the world, for the transfer of empty containers in areas of common use, according to what he said in 1999 Maurice V. Barman to CISC. spent an average of 25 billion U.S. dollars annually. For 2010 it will exceed even the $ 50 billion that could instead be saved and targeting youth. The same transfer of voids, was estimated by Containerisation International Yearbook 1999, 50 million units.
The project of C.A.B. is aimed at new generations, to assist companies in advertising, if anything, to save and earn the return of units without charge and at the same time protects them from damage from wear. Heritage is the container fleet. Large static billboards attract great success so why not apply them to these containers in motion? How many millions of eyes could see them? The message conveyed on the container can be advertising for a product rather than promotion of services and / or associations of a socio-humanitarian.
Purchase container directly from the Box International Srl and have them "dress from scratch, today an average cost of approximately Euro 3,000 per container 20 '. After 2 years of use, each container could easily be resold as new seeds coming back (after only 2 years); a good percentage (about 50 to 75%) of the initial cost. In the global recession, it is not enough to be optimistic, you have to team up with young people especially, need to challenge the passive technologies, improving the expertise and know-why to the best advantage and all together when possible, funding for multiple objectives.
Let's suppose a group of 33 individuals / companies / firms for each of the 33 subjects would be sufficient, without major sacrifices, 10 containers (from 6-12 meters. Cad.) To form an initial fleet of "Project-CAB 2010 "of 330 new containers, ready out of the factories" already dressed in a tuxedo - shiny and fragrant "packaged and ready to begin to carry their message to their destinations more congenial than in the world, ad hoc decisions by individual operators. Upon arrival in Italy, containers already decorated with your messages, could be filled with their products or other products for the target-area. The 33 subjects were available to their advertising "long by 5 km drive from 6 Mt (2.40 Mt + height) and 10 km long. with units from 12 Mt
Young, enterprising and motivated, they could manage for each person / company / Company control of the first fleet of 10 vessels and / or the 330 containers and have specific requirements for new avenues of work and professionalism. Bodies, participants with services and products of their territory, may have directed in co-marketing with companies and act as an open track and be an example to other Italian regions.
I wonder what you might think our Premier and Minister of Economic Development Ligurian Italian MEP Claudio Scajola Antonio and also the Hon. Michela Vittoria Brambilla, Minister of Tourism and Mr. Luca Zaia, Minister of Agriculture. What if the container of the "Project-CAB 2010" for each subject were 100 instead of 10? It would not take much and the unit would become 3300.
The challenge began long ago. Simply grasp and respond in exemplary fashion, before others, with the utmost professionalism and intelligence. I urge all readers not to underestimate the true optimism and vast possibilities of this project-specific driver CAB in all areas.
I stress that this first initiative, the undersigned, support is free for all 33 subjects. The 18-year-old to 68 years, he had to do in life has already done and has already said. - It's up to you young people going to attack. The containers are waiting. Good luck.
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The pilot project C.A.B. (Container Advertising Board), by Angelo Martinengo, has been presented by Genoa University on 18th March 2009 in Genoa - Galata Museum - at Carrier Day 2009.
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